Root System

Founded Root System to solve a major gap in the arboriculture industry: customised, industry specific, workwear was slow, costly, and inefficient.

Built an all-in-one e-commerce platform entirely in raw PHP (no out the box CMS/frameworks), with a fully custom admin CMS, order fulfilment flow, and inventory portal / inventory ordering portal. Achieved £30,000+ in sales within 3 months starting from zero funding. Growth driven by:

• - Frictionless ordering software
• - Strong business model and customer service
• - Features built for larger organisations
• - Industry specific shows
• - Social media organic marketing

Key innovation: the Workwear Management Terminal for companies with 50+ employees, enabling:

• - Department-level workwear bundles
• - One-click ordering for entire departments
• - Auto-saved employee sizes for repeat orders
• - Client inventory tracking, on the organisation, or employee by employee level

Result:
- Attracted and retained multiple key accounts across the industry.
- Cut lead times from an average of 3 weeks, that customers were experiencing elsewhere, to 5 days.